1. Overview
Lead Pattern helps businesses send and manage WhatsApp conversations via the WhatsApp Business API. Meta’s terms, Commerce Policies, and Business Messaging policies apply to your use of WhatsApp. Cubot Infotech does not override Meta decisions on verification, quality ratings, or account restrictions.
2. Consent
- Obtain appropriate opt-in before messaging users
- Honor opt-outs promptly
- Do not purchase or scrape contact lists for cold outreach in ways that violate law or Meta rules
3. Templates and categories
Use approved message templates where required (for example, outside the customer care window). Choose accurate template categories. Misleading or abusive templates may be rejected or penalized by Meta.
4. Broadcasts and campaigns
Broadcast only to contacts who have consented. Keep content relevant, identify your business clearly, and avoid spam-like frequency. Quality ratings can affect messaging capacity.
5. What we do not guarantee
- WhatsApp business verification outcomes
- Message delivery or open rates
- Unlimited messaging
- Leads, sales, or revenue results
6. Customer responsibility
You are responsible for your message content, recipient lists, and compliance with local telemarketing and data protection laws. See also our Acceptable Use Policy and Terms.